Basic SEO Stuff that all Experts Master Over Time

How to become an SEO expert.

These tidbits of information were told to me by Tim Schmidt, a SEO in Fort Lauderdale, Florida.  I heard him speak at a conference in Nashville, TN, and these notes are what I took away from the event.

Ft. Lauderdale SEO Guy

Tim Schmidt is an SEO based in Fort Lauderdale, Florida.

In recent years, due to the increasing power wielded by search engines like google, Search engine optimization or SEO has emerged as an important industry. Companies try to raise their rankings on Search Engine Results Pages (SERP). To accomplish this target, they seek assistance from specialized marketing professionals and SEO specialists.

These SEO specialists are tasked with designing, developing, maintaining and promoting high quality websites.  SEO specialists are not usually the builders of the website, but a consulting buff.

SEO specialists are indicted with a number of responsibilities, depending on the company and industry, within which they work.  SEO specialists who work, whether, as freelancers or within a marketing firm, should have knowledge of some basic skills:

Website analysis– Keywords, backlinks, formatting and content writing are but a few of the important areas that a SEO specialist study as he explores, redesigns and rebuilds a website.

Keyword optimization–Researching keywords and progressively familiarizing them into a website is essential to a SEO optimized page.

Content generation–The keywords are important, but the textual, informational, and graphical content that constitute the page must also be produced by the SEO specialist.

Information technology skills–A skilled SEO specialist should possess a strong background in HTML, CSS, a number of programming languages and familiarity with a variety of operating systems.

Client management–The SEO specialist must preserve a working knowledge of his employer’s or client’s aims.  Any optimized site must, first of all, adapt to the business strategy of the site owner.

Analytical processing– The Internet is a complex, dynamic environment that requires constant analysis and evaluation.  The research component of a SEO professional’s responsibilities can easily grow into a full time job.

As the name signifies, a SEO specialist may focus on a specific part of search engine optimization. Along with the above mentioned skills required for you to become an SEO expert, you must have an experience or a strong command on following:

  1. Content writing: producing quality content gets you noticed by the audience who keeps coming back for your page consequently affecting your page ranking.
  2. Link building: initially, this was the first major ranking factor used by the search engines, as links remain most important external signal for search rankings.
  3. Researching the web: the features and data constantly upgrades, a good researcher would always keep up with the new knowledge and maintains the content.

The Basics in Choosing a Website Hosting Company

This is indeed a difficult task since most of your business really depends on the web host you choose and for this having some basic knowledge on what the right way to go for is very important.

Know what the renewal prices are

Various hosting deals, and especially shared hosting, are generally selling very cheap on their signup prices, however, they tend to charge much higher on the renewals. It is a tradition in the industry. Therefore, there is no way to avoid the high renewal prices unless you are willing to switch host every two or three years. Basically the general perception is that a price tag that is below $10 per month is acceptable however; you may have a lower tolerance. Therefore in order to avoid any unwanted surprises, you should just check this and make sure you agree in principle with the renewal prices before signup. One quick way to do this is to click on the hosting company’s TOS link (usually at the bottom of homepage), press Ctrl + F, and search for kewyord “renewal” or “renew”.

Choose a web host

Website Hosting companies reviewed.

Check if there is a refund policy

If you choose to cancel your host remaining within the trial period, you should know if the company can provide full money return to you or not. Along with this you should also know what the hosting company’s refund policy is after the trial session and also if there are any cancellation charges that come along. These are some basic questions to ask before signing up. It is also important to be sure of if your hosting provider handles customer refunds so that you do not have to lose too much money when things go wrong. There are some hosting companies that charge very high cancellation fees when users cancel their account during trial period. Please note this advice to avoid such hosting providers at all cost. On the other hand, some hosting companies provide anytime money back guarantees where you can ask for a pro-rated refund after your trial period.

Website Backup

There can be many times when a site crashes when possibly a hacker got into your WordPress blog or your entire database had been affected, or maybe there was a severe hard disk failure with the server. If your web host does site backups regularly then there is nothing to worry about when these incidents happen. Your hosting provider should be able to restore back your full or at least, a major portion of your website immediately. On backups, here are a few key questions to ask your web host if your web host can provide full backups regularly, if site backup can be done easily through the control panel, if you can create auto backup of your site easily via cron job or other program and if you can restore your backup files by yourself easily like this you do not have to wait for the support staffs to do it for you during times of crisis.

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